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Best Advertisement and Marketing Practices Adopted by Major Indian Companies in Recent Times

By

Khasim

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In recent years, Indian companies have redefined their advertising and marketing approaches, aligning with the digital age while staying deeply rooted in cultural and emotional themes. By combining technology, creativity, and purpose, brands are crafting impactful campaigns that resonate with a diverse and dynamic audience. Among the most effective strategies are digital-first marketing, regional personalization, storytelling, and the powerful use of patriotism in branding.

1. Digital-First Marketing

With the digital boom in India, especially in semi-urban and rural areas, companies are leading with online campaigns. Zomato, Swiggy, and Amul have set a benchmark by using platforms like Instagram, Twitter, and YouTube to post witty, relatable content that goes viral quickly. Their content is often timely, tapping into trends and conversations, which keeps them consistently relevant in the digital space.

2. Purpose-Driven Storytelling

Brands are increasingly associating themselves with causes that matter. Tata Tea’s “Jaago Re” campaign is one of the most iconic examples, addressing civic issues and encouraging active citizenship. Surf Excel’s “Daag Achhe Hain” weaves emotional storytelling with subtle product placement, often portraying children engaging in acts of kindness and social awareness.

3. Embracing Patriotism in Advertising

One of the most powerful emotional levers in Indian advertising is patriotism. Major brands have used national pride as a central theme, especially around Independence Day, Republic Day, or during major national events.

  • Tanishq’s “When India Comes Together” campaign celebrated cultural unity and diversity.
  • Cadbury’s “Not Just a Cadbury Ad” campaign, featuring Shah Rukh Khan, used patriotism subtly by promoting local Indian businesses during Diwali, supporting the idea of “Vocal for Local.”
  • Air India and Indian Oil often release emotionally charged campaigns that highlight the contribution of Indians in shaping the nation, paying homage to frontline workers, soldiers, and everyday heroes.
  • Bajaj Auto’s iconic “Hamara Bajaj” campaign, though older, has seen recent variations that still tug at national pride and the legacy of Indian innovation.

These campaigns resonate strongly because they tie brand identity with national sentiment, creating a sense of unity and belonging.

4. Hyper-Personalization and Regional Focus

India’s linguistic and cultural diversity has pushed brands like Amazon, Coca-Cola, and Google India to localize their content. From ads in regional languages to campaigns celebrating local festivals, brands are becoming more relatable by going hyper-local and regionally personalized.

5. Influencer Collaborations and Content Marketing

Influencer marketing is booming. Brands like Mamaearth, boAt, and Tata CliQ are collaborating with social media influencers to build trust and extend their reach. These creators help brands tap into specific communities and deliver authentic, story-driven content.

6. Tech-Driven Engagement

Interactive advertising, gamification, and AI have become integral. Cadbury’s AI-powered ad allowed local businesses to be featured with Shah Rukh Khan—a blend of personalization, tech, and emotional connect that struck a patriotic and communal chord during festive season shopping.

Conclusion

Major Indian brands are crafting advertisements that go beyond just selling—they tell stories, spark conversations, and touch emotions. By combining patriotism, personalization, digital innovation, and social relevance, they’re setting new standards in modern marketing. These practices not only help businesses grow but also strengthen their bond with the diverse and emotionally rich Indian audience.

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